IBNet The IBD Summit 
January 17 - 19, 2017

2017 Speakers

Pat Hus

Vice President, Interbike

Pat Hus is a Vice President for Emerald Expositions and has been the Managing Director of the Interbike tradeshow since 2011. Prior to coming to Emerald, Pat held multiple lead positions in the bicycle industry over his 30+ years in the trade. His career started when his dad bought a bike shop in the mid-‘70’s at the age of 14. Since then he has worked his way from retail management to independent sales representative to leading sales and marketing teams at Cannondale and American Bicycle Group. He also served as the CEO for Titus Bicycles from 2005 through 2010 before transitioning to Easton Bell sports. Pat is an avid cyclist and serves on the board of directors for both the BPSA and PeopleForBikes.

Dan Mann

Founding Partner, The Mann Group

Dan Mann, the founding partner of the Mann Group, a business consulting company based in Weaverville, NC, began as a teacher with the goal of creating leaders. He spent many years at Bachrach, where he led the largest privately-owned men’s clothing chain, rising from sales associate to vice president of retail where he developed “Customer Communication Strategies” that enables the company to compete at a whole new level.

He has long enjoyed active endeavors such as cycling and hiking. After his third bicycle purchase where he helped the kid in the shop sell him his bike, he realized “Customer Communication” wasn’t just a clothing strategy. So in 2003, he formed The Mann Group to provide retail consulting services to retailers in active industry lifestyle industries.

Garry Ridge

President, Chief Executive Officer and Director, WD-40 Company

As chief executive officer and a member of the board of directors of WD-40 Company, Garry Ridge is responsible for developing and implementing high-level strategies, all operations, and the oversight of all relationships and partnerships for the Company.

Mr. Ridge joined WD-40 Company in 1987 and has held various management positions in the company including, executive vice president and chief operating officer and vice president of international. He has worked directly with WD-40 Company in over 50 countries. Mr. Ridge was appointed president and chief executive officer of WD-40 Company in 1997.

A native of Australia, Mr. Ridge served in advisory roles for the Australian Marketing Institute and the Australian Automotive Aftermarket Association.  Currently, he serves as a member of the board of governors of The San Diego Foundation, and the advisory board of TrendSource Inc.  Mr. Ridge also sits on University of San Diego’s School of Business Administration Board of Advisors and the board of LEAD San Diego.

Mr. Ridge is an adjunct professor at the University of San Diego where he teaches leadership development, talent management and succession planning in the Master of Science in Executive Leadership program.  In 2009, he co-authored a book with Ken Blanchard titled “Helping People Win at Work: A Business Philosophy called “Don’t Mark My Paper, Help Me Get an A.

Mr. Ridge holds a certificate in Modern Retailing and wholesale distribution and a Master of Science in Executive Leadership from the University of San Diego.

Scott Stratten

Disruptive and UN-traditional Sales, Marketing, Branding & Social Media Expert

With a unique Un-Marketing philosophy focused on viral, social and authentic marketing, president of Un-Marketing, Scott Stratten, offers enlightened fresh perspective on how to effectively market, sell and engage, that flips traditional advice on its head. He encourages individuals and businesses in all industries to think differently, in order to achieve results.

Formerly a music industry marketer, national sales training manager and a professor at the Sheridan College School of Business, he ran his “UnAgency” for nearly a decade before solely focusing on delivering his message on a larger scale. Stratten was named one of the “Top 5 Social Media Influencers In The World” by Forbes and one of “America’s 10 Marketing Gurus” by Business Review USA, with more than 176,000 Twitter followers and 60 million views of his clients’ marketing videos. As a result, companies including PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments have invited him to provide guidance through the social media and relationship marketing landscape.

Stratten has been featured by various leading outlets, including The Wall Street Journal, Huffington Post, Entrepreneur Magazine, Fast Company, and on CNN.com, and is the author of four best-selling business books, including his newest, UnSelling: The New Customer Experience.

One of the most sought-out speakers on social engagement, with a palpable passion for sharing his Un-Marketing message and a rare approachability, Stratten captivates audiences with his nonconformist attitude and exciting perspective on how to think differently, and effectively market, sell and engage in any Un-industry.



Craig Wilson

Loyalty Architect

Entrepreneur, consultant, author, and coach, Craig Wilson is a leading authority on loyalty, brand development, and direct marketing. He counts some of the world’s most iconic brands in his listing of experience, including Kiehl’s, Patagonia, Seventh Generation, prAna Living, Revolution Living, among others. Over the past decade Craig has studied the businesses that create the most passionate, loyal customers and holds a firm belief that creating advocacy is possible anywhere. He is the author of The Compass and the Nail in which he presents a model that defines how companies, governments, and institutions relate to their end users, illuminating how to leverage the phenomenon of “following.” He consults, teaches, and conducts workshops on optimizing human interactive experiences. Craig is a National Champion coach, the co-author of a peer-reviewed study on advocacy, and the founder of Compass and Nail, a strategic consultancy, focused on the importance of cultural empathy in brand relationships in the new global economy. Craig serves on advisory boards for The Renewal Workshop and ánimana, businesses featuring emerging models of sustainability and social responsibility.



Scot Begovich

Partner & Practice Lead - Data Driven Marketing at Flatiron Resources

Scot Begovich is a Partner with Flatiron Resources, where he consults with clients about utilizing advanced data analysis to improve marketing effectiveness, sales, and business operations.  Mr. Begovich leverages the vast consumer data troves available today to help clients identify their best customers, then reach more of them, through targeted media channels such a digital display, mobile, internet radio, and addressable television.

Prior to joining Flatiron, Mr. Begovich was the Director of Data Solutions for Experian, consulting with clients such as Bass Pro Shops, BMW, and Honda, where he crafted solutions utilizing the over 3,500 consumer data attributes tracked by Experian to design and conduct successful targeted marketing programs.

Mr. Begovich has served as a management consultant for over 20 years at leading firms such as Accenture and Razorfish. As a management consultant he has worked in over 30 countries and served clients across many industries, with a particular focus on Automotive and Powersports, including clients such as Toyota, Ford, and General Motors.

Sam Dantzler

Motorcycle Industry Consultant & CEO of Powersports Garage

After a lifetime in retail sales, Sam Dantzler got his start as a sales trainer in the late 90’s. He found Lemco in 2000, where he put his love for training into the powersports industry, running management training academies and moderating industry 20-Clubs. After buying out the founder in 2005, Sam reached out to foster relationship with OEMs such as Harley-Davidson, Ducati, Triumph, etc. In 2012, he began consulting in the marine industry, and picked up clients such as Cobalt Boats, Mercury Marine, Singleton Marine Group, and MarineMax. He continues to moderate 20-Clubs and industry training with as a contractor for OEMs and dealers alike. Sam is a 2-time Ironman Triathlon finisher and die-hard cycling fan as well. He believes in a philosophy called Enter-Train-ment, which he defines as 51% content and 49% entertainment. Because if you’re not having a good time while learning, what’s the point?

Larry Pizzi

President of Raleigh Electric

Larry is the President of Raleigh Electric, the eBike division at Accell Group for North America and the Accell owned, Currie Technologies’ electric bike competence and service center (EBCC), one of the leading US developers of electric assist bicycles that are marketed under the brands Raleigh Electric and IZIP. Larry has been with the company since 2002.

Larry has had more then 40 years of experience within the bicycle industry. Prior to getting involved with electric bicycles, He was the General Manager of the bicycle division at Schwinn/GT and held senior sales and marketing management roles at Mongoose. He has also held sales management roles at Bell Sports, Service Cycle Supply and Derby Cycle Corporation.

Larry owned and operated Bike Tech, a three-store chain of specialty bike shops in Philadelphia, Pennsylvania from 1978 to 1990 and during this time, served on the board of the National Bicycle Dealers Association (NBDA) as a Director. Currently Larry serves as Vice President of the Bicycle Products Suppliers Association (BPSA) and is the chairman of the associations eBike committee.

Brandee Lepak

Co-Owner & First Vice Chair of Global Bikes; NBDA – Board Chair

Brandee has been the co-owner of Global Bikes in Arizona for 15 years, and has helped expand the company to four locations throughout the Phoenix Metro area.  She has a passion for getting kids on bikes and is the Founder of Trips for Kids Phoenix (which serves at-risk youth in the Phoenix area).  She has been involved with the Mountain Bike Association of Arizona, IMBA, NICA and several community action organizations.  Brandee has also been instrumental in helping Phoenix, Chandler and Gilbert, AZ expand their cycling infrastructure and provide safe cycling education to the residents of those communities.

Ray Verhelst

Director of the Electric Bike Association

Ray’s initial involvement in the pedal-assist, electric bike marketplace started with his connection with one of China’s largest original lithium rechargeable cell manufacturers as an international business development consultant, with concentrations in North America and India. Over the last six years, Ray has focused energy in the development of advanced battery technology, global manufacturing capabilities along with academic research and development of next generation chemistry and assembly solutions. Ray sits on several academic committees regarding advanced technology licensing.

Working with the Nevada Governor’s Office of Economic Development, Ray was, and continues to be instrumental in promoting the state globally for inbound manufacturing and foreign investment. Under the direction of Steve Hill, this is the agency to bring both Tesla and Faraday to state. Ray is one of the founders of the national Electric Bike Expo tour.

Claudia Wasko

Business Unit Leader, Bosch eBike Systems North America; BPSA – Board Member

Claudia Wasko is the leader of Bosch eBike Systems Americas, a business unit of Robert Bosch LLC. In her position, she is responsible for all operational activities in eBike Systems within North and South America. She is based in Irvine, CA.
Since joining Bosch in 1994 Wasko has held numerous positions with increasing responsibility in the areas of key account sales, original equipment sales and marketing. In 2009 she was the co-founder of the business unit Bosch eBike Systems in Germany. In her position as the head of department for sales and service she was strongly involved Bosch made it the marketleader in Europe.
Wasko earned her bachelor’s degree in business administration from Berufsakademie, Stuttgart (Germany).

TJ Juskiewicz

Bicycle Tour Network President, and RAGBRAI Director

T.J. Juskiewicz is the President of the Bicycle Tour Network, and the Director of the Register’s Annual Great Bicycle Ride Across Iowa-RAGBRAI™. RAGBRAI is the oldest, longest and largest recreational bicycle tour in the world.  Juskiewicz has worked with RAGBRAI since 2003.

Juskiewicz brings with him more than 20 years of athletic event experience and a love of cycling.  Prior to RAGBRAI, he served as director of Florida’s cross-state ride, Bike Florida, and has been involved with the event since its inaugural ride in 1992.  Juskiewicz was also one of the coordinators of Bike South 2000, a 2,000-mile, 30-day, bicycle tour of six southern states.

Prior to his work in the cycling industry, Juskiewicz served as director of Florida’s Sunshine State Games, the state’s Olympic-style multi-sport festival.  He also worked in the marketing department of the University of Florida athletic department at the Olympic Games in Atlanta.  He also helped with the founding of the United States Track Coaches Association (now the U.S. Track & Field and Cross Country Coaches Association).

Randy Nuefeld

Director of SRAM Cycling Fund

Randy Neufeld is the director of the SRAM Cycling Fund.  SRAM is a global manufacturer of innovative cycling components.  The SRAM Cycling Fund supports advocacy for cycling infrastructure in Europe and North America.  Randy’s job is to work with the rest of the bike industry to grow cycling. He delights in working with and advising cities, advocates and organizations mostly in Europe and North America on how to get more people riding bikes.  Randy is active in Chicago and regional planning and advocacy for cycling, walking and transit.  He is on the ActiveTrans board and was the founding Executive Director of  ActiveTrans’ former identity, the Chicagoland Bicycle Federation.

Bill Smith

President and CEO of Huffy

Joined Huffy in 1993 and was promoted to President and Chief Executive Officer in 2010. Served as Chief Operating Officer of Huffy (2008 – 2010) and as President of Huffy Bicycle Company, then a division of Huffy Corporation, among various sales and marketing roles at the Company. Successfully rebuilt the Company’s financial performance and significantly expanded domestic and international distribution through Huffy’s turnaround in 2007 and 2008. B.A. from the University of Illinois at Urbana-Champaign.

Tim Blumenthal

President, PeopleForBikes

Tim Blumenthal is president of PeopleForBikes, the national movement to make riding better for everyone. He has led this growing organization since September 2004. (It began in 1999 under the name Bikes Belong.)

Tim previously served 11 years as the executive director of the International Mountain Bicycling Association. Under his leadership, IMBA grew into the world’s largest mountain bike advocacy group.

He began his cycling work as a journalist, serving as an editor for VeloNews from 1980-84. He later became the managing editor of Mountain Bike Magazine and the racing editor of Bicycling Magazine. He was a top editor/writer at Rodale Press for a decade.

Tim has been a TV commentator for more than 35 ESPN and OLN/Versus mountain bike programs. He served as the scriptwriter and consultant for the U.S. network TV cycling coverage of seven Summer Olympic Games (Los Angeles, Seoul, Barcelona, Atlanta, Sydney, Athens and Beijing). Blumenthal was elected to the Mountain Bike Hall of Fame in 2001.

Tim currently serves on the UCI Advocacy Commission, which focuses on connecting pro races and pro race teams with the effort to make bicycling better for everyone. He is also a member of the international steering board of the World Cycling Alliance.

Josh Squire

CEO of CycleHop and NABSA Board Member

Josh is the founder and CEO of CycleHop, a leading bike share company focused on Smart Bike technology and operating in 15 cities in the U.S. and Canada including Phoenix, Mesa and soon in Tempe. Josh has been in the bike industry for almost 25 years, he started renting bikes while in college on Chicago’s lakefront trail and later expanded nationally. Prior to starting CycleHop Josh worked for the largest bike share operator in Europe JCDecaux and was one of the first B-cycle program operators. He also received the first U.S. patent for the Unattended Bicycle Rental Machine back in 1999.