Tuesday, April 16, 2013

3:00 PM – 5:00 PM

Group Bike Ride with BLC

3:00 PM – 8:00 PM

Registration at Portola Hotel and Spa

6:00 PM - 8:00 PM

Welcome Reception, Portola Conference Center and Hotel

Wednesday, April 17, 2013

7:00 AM –9:00 AM

Registration, Portola Conference Center and Hotel

7:00 AM - 8:30 AM

Breakfast, Portola Conference Center and Hotel

9:00 AM - 10:15 AM

Time to Cut Out the On-Line Clutter – Keynote Address
Why Defriending and Unfollowing Will be the Next Trend Among Social Media Users - David Shing 

10:15 AM - 10:45 AM

Networking Break

10:45 AM - Noon

Six Strategies for Stealing Customers Away From Amazon - Craig LaRosa

Noon - 1:30 PM

 Lunch

1:30 PM - 2:15 PM

Bikes Belong presentation by Bruno Maier

2:15 PM - 2:30 PM

Break

2:30 PM - 4:00 PM

Social Media – Stop Wasting Time!
Real Businesses, Real Campaigns, Real Results - Patrick Schwerdtfeger

4:30 PM - 6:00 PM

Group Ride

7:00 PM - 10:00 PM

Reception and Joint Dinner with BLC
Hosted by Bikes Belong, Monterey Bay Aquarium, Cannery Row

Thursday, April 18, 2013

7:00 AM - 8:30 AM

Breakfast

9:00 AM - 10:15 AM

Building a Bridge to Your Island 
The NBDA's P2 Group is Back to Tackle the Most Complex Metrics that Drive Profits. A panel discussion moderated by Dan Mann and made up of someof the nation's leading retailers

10:15 AM - 10:45 AM

Networking Break

10:45 AM - 12:30 PM

Why Are You So Afraid of What Could Be Your Most Attractive Customer?
Capitalize on One of the Fastest Growing and Most Lucrative Customer Segments - The Triathelete. A Panel discussion moderated by Jack Caress and including Dan Empfield, Skip McDowell, Dave Alberga

12:30 PM - 1:30 PM

Lunch

2:00 PM - 4:00 PM

Bike Ride

4:30 PM - 6:00 PM

How Do You Get Your Customers to Buy More, More Often?
Transforming Your Business Through Innovative Store Design – Patrick Dalessandro

6:30 PM - 9:00 PM

Reception and Dinner: The Beach Party, Monterey, CA

9:00 PM - 10:30 PM

Monterey Beach Party w/ BLC at The Del Monte Beach House