List of Sessions

The IBD Summit was created out of a need to help independent bicycle retailers fine tune their business acumen, identify new marketing trends and patterns, capitalize on new platforms, and plan how to maximize their overall profitability. We spend months orchestrating a lineup of expert speakers and panelists that have the knowledge you need to grow your business and the tools you can use to maximize growth and profitability.

The 2015 lineup will be released shortly, please check back for updates. In the meantime, check out last year's speakers and session to motivate, educate and inspire!


Building Better Leaders: From K2 to Covert Ops and Corporate America
Chris Warner

The greatest challenge facing our generation of leaders resides in transforming the behaviors of our team. Chris Warner uses his climbs of K2 and Everest as a cast study, teaching the importance of behaviors to drive results. Do you want to build an enduring, great company? Come learn the strategies that Chris teaches leaders at Wharton, Fortune 500 companies, and U.S. covert ops teams. You will leave this session with an understanding of the cost to your company for poor performing team members; the behavioral dangers that teams often face; the psychological needs that members expect from the team; and how you can simply evaluate everyone on your team for better results. This is a dramatic, multimedia presentation (using Emmy-nominated footage) that builds better leaders. 


Get Your Story Straight
Erika Napoletano

There's nothing quite like a great opening line of a story -- the hook that gets you in and invested. Your shop has to learn to have that hook (and it isn't price) and show your customers and community how they fit into your store's story. With all of the talk about online purchasing becoming the norm and independent retailers losing business to volume resellers with no pricing integrity, story is how you compete. It's the one thing you have that those online sellers don't, from Amazon and beyond.

Join Erika Napoletano, a plain-spoken brand strategist and self-proclaimed crappy (yet enthusiastic) cyclist who's ridden every surface from a velodrome to ski lifts in full body armor with a heavy bike in tow. She'll kick off this year's Summit with a rousing, humorous, and no-hold-barred look at what it takes to succeed with your customers in today's business climate. Discover the power of storytelling and what your successful industry compadres don't want you to know. You'll leave with better questions to ask of your business, community, and customers and start thinking of yourself as a storyteller and business owner who happens to ride bikes when you're not at "the office." Change your bottom line by changing your opening line.


Increase Your Local Online Visibility
Mike Belasco

Did you know that 73% of all online activity is related to local content? Are you interacting with the 82% of online searchers that follow up with a visit or call to the local merchant? Are you positioned to take advantage of the 61% of local searches that result in a purchase? seOverflow has performed a comprehensive competitive analysis of the most visible bike shops website across 10 major markets. Their findings are specific, with immediately actionable advice to help increase your shop's presence on Google and other search engines. Find out exactly what your competitors are doing to gain market share and how you can grab your piece of the pie.

Entitlement Selling Is Dead; Engagement Retailing Lives On!
Mike Cosentino

For too long, independent retailers have felt and behaved like they are entitled to our business.  After all, they are "the local shop."  They "hired my nephew for the summer" and even "solved the great medical mystery."  Heck, they still "have kids who go to school where my kids do."  

But those days are over.  Mike Cosentino should know…  because he, too, is an independent retailer.  In this session, he'll talk about the need to start a "relevance revolution" every time there is the prospect of engaging the marketplace and customers.  Mike will indicate how it can be done and what he's learned over the last ten years through engagement retailing… including why he pays himself -- but refuses to work for myself.  He'll tell you the things you do not want to hear… like mind your own business, make damn certain you sweat the small stuff and, yes, that being an expert cyclist means almost nothing to really growing your business.  

The Seven Deadly Sins of Selling to Women
Bridget Brennan

Forget everything you think you know about selling to women: most of it is wrong. Join Bridget Brennan, avid bicyclist, author of Why She Buys and the world's leading authority on marketing and selling to women, to find out the most common behaviors that alienate women in a retail environment, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers because they drive 70-80% of all purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base. Avoid the classic mistakes and come to Bridget's session to learn how to do it right. She'll cover the biggest trends driving female spending, best practices on how to sell to women and Monday morning strategies to implement immediately. Winning becomes a whole lot easier when you are the retailer that women choose, instead of your competitors.

NBDA’s P2 Group Is Back – The Profitability Simulator
A Panel of the Nation's Leading Retailers, Moderated by Dan Mann

The highly rated session (P2 Group) is back at The IBD Summit – but with a twist! Come prepared to talk and share numbers with a group of non-competitive retailers. You will collaborate on solving issues affecting the bike industry. Do you want to know the top 5% of retailers in the industry's GMROI numbers?  Do you want to know where you fall amongst your peers when it comes to EBITA?  This session will not only break the numbers down for you, but you will be able to compare your numbers with your group, learn from the numbers, and walk away with a plan to be the best in the bike industry. 

How to Manage the Minefield of New Model-Year Transitions
David Wechsler

It's no secret that merchandise planning plays a key role in the success of any retail business - especially if your business is seasonal or requires significant pre-seasonal buying. David will explain the key elements to develop a GREAT merchandise plan, and will present some real world examples- both in and outside of the bike industry. Effective Merchandise Planning will eliminate the need for a "crystal ball" and give you accurate "demand forecasting" by classification. You'll more clearly recognize and capitalize on opportunities, manage risk, sustain cash flow and get a much better return on your inventory investment ($$ in your pocket).

Getting Unstuck
Erika Napoletano

Do you have analysis paralysis? Ever feel like your ideas are just stuck? Tired of "decision by committee"? Get those ideas out of your head and into the wild. Ideas thrive when they're outside, just like you! You'll walk away from this workshop with tools, ideas and thoughts to make sh*t happen – in your life and in your business. Bring your number one challenge with you – and be sure you can state it in one minute or less. You've never worked like this before, and once you have, you'll change the way you work…forever. Uncage your concepts and experience how it feels when there's no limit to what you can accomplish in a shorter amount of time than you ever imagined possible.

Cultivating Greatness
Patrick Schwerdtfeger

Are you frustrated with your employees? Do you struggle with high turnover? How can you cultivate greatness within your team? Patrick will present case histories from retail businesses in the bike industry and beyond, and will discuss the "new science of management" - alongside some stunning statistics that are sure to send you back to your stores with the tools to cultivate greatness among your employees.

Speaker Profiles

Chris Warner

Chris Warner is an expert at creating and leading high performance teams. He is one of the rare adventurers on the speaking circuit with corporate and academic expertise, allowing him to educate, as well as motivate. Chris is one of only nine Americans to summit both Everest and K2. He's led more than 175 international mountaineering expeditions. Chris guided the first ever reality TV show on Everest for ABC. He hosted a leadership special on the History Channel. He filmed, starred in,and produced an Emmy Nominated documentary about his K2 expedition for NBC.

Chris has been teaching leadership for 30 years and has been teaching at the Wharton School of Business since 2000. Every year he works with thousands of CEOs, sales teams, senior executives and entrepreneurs. His clients range from Google to the National Counter Terrorism Task Force. Chris is also the CEO/founder of Earth Treks, Inc. with 175 employees serving over 500,000 customers every year.

Your audience will be inspired by Chris' gripping high definition footage and the gut wrenching tales of leading teams when failure results in death. And they will be educated by his data driven, real world, formula for building high performance teams. Chris, through his inspiring, entertaining and educational keynotes, will help your organization build better leaders and high performance teams.

Erika Napoletano

Erika Napoletano is an award-winning author and a columnist covering small business and branding trends for both Entrepreneur Magazine and American Express OPEN Forum. Known for her no-holds-barred and uncensored look at this crazy space called "business," her bestselling book The Power of Unpopular - a Guide to Building a Brand for the Audience Who Will Love You (John Wiley & Sons, 2012) consistently secures a slot in Amazon's top ten direct marketing books. From the who's who of Silicon Valley startups to Fortune-level game changers (and everyone in between), she helps brands of all shapes and sizes get "unstuck" and on to better relationships with their own brands and audiences. If you're ready to find the humor in your day-to-day business demands, Erika's sure to deliver it. Prepare to laugh, prepare to learn, and get ready to see (and do) business in a way you've never seen it before. She's an acclaimed speaker from TEDxBoulder 2012 and has been featured in FastCompany,, and Forbes -- she'll show you just how profitable it is to fall in love with your audience. Who knew a little love could do so much for your bottom line?

Mike Belasco

After spending the mid 1990s honing his skills with online industry giants Sun Microsystems and Level 3 Communications, Mike Belasco abandoned corporate America to be the architect of his own construct.

Mike found a niche assisting web designers and other marketing professionals expand their offering to include SEO services without requiring those companies to be experts in the ever-changing landscape. This strategy has been successful enough to turn seOverflow into one of Denver’s 2010, 2011, and 2012 Fastest Growing Private Companies, according to the Denver Business Journal. Additionally, seOverflow was named to the coveted Moz list of recommended internet marketing companies. This prestigious list only has 49 other companies on it worldwide.  

Expanding on the success of seOverflow, Mike co-founded ConversionIQ in 2009 ConversionIQ offers website conversion optimization services to top e-commerce and lead generation websites.

Mike Cosentino

In 2004, Mike Cosentino founded Big Peach Running Co.With seven stores throughout Atlanta, 100+ employees, annual revenues of $10MM and 250 event partnerships, BPRC is the largest specialty-fitness retailer in Georgia. The organization is nationally recognized as a Top 50 Retailer (Sporting Goods Intelligence) and "Best Place To Shop" (Running Times).  Their signature "4-Step Fit Process" has helped patrons of every age, body-type and athletic background incorporate an enjoyable running routine into their fitness regimens and everyday lives.  He's also the author of Atlanta Running Guide and has written for Competitor magazine, Runner's World and Atlanta Sports & Fitness.  He's been a pre-race feature for Fox Sports' coverage of the Peachtree Road Race and his experience has landed him on expert panels at Nike, Inc., New Balance, Centers For Disease Control (CDC) and Asics America, among others.  Prior to founding BPRC, Mike was employed by the Atlanta Braves and The Coca-Cola Co.   

Bridget Brennan

Bridget Brennan, a pioneer in marketing and selling to women, is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009, 2011) and the world's most popular speaker on this subject. She is the Founder and CEO of the strategic consultancy, Female Factor.

Her book was called 'essential reading' by The Wall Street Journal, 'required reading for anyone burdened with a Y chromosome' by Fortune Small Business and was named a 'Top 10 Marketing Book' by MediaTrust. She is a contributing writer on the subject of marketing and selling to women for Forbes and one of the world’s most popular speakers on the subject.

Bridget has served as an instructor at Northwestern University's Medill School marketing communications graduate program, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) and is a popular speaker at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board, a founder of the Marketing to Moms Coalition, a member of the Economic Club of Chicago and the Network of Executive Women.

Bridget developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others.

Prior to founding Female Factor, Bridget ran the consumer marketing practice of Edelman's Zeno Group, and founded that agency's Speaking Female division. A graduate of Texas A&M University, Bridget is based in Chicago, the headquarters of Female Factor.

Dan Mann

Founding partner of the Mann Group, a business consulting company based in Weaverville, NC

Dan began as a teacher with the goal of creating leaders. He spent many years at Bachrach, where he led the largest privately-owned men's clothing chain, rising from sales associate to vice president of retail where he developed "Customer Communication Strategies" that enabled the company to compete at a whole new level.

He has long enjoyed active endeavors such as cycling and hiking. After his third bicycle purchase where he helped the kid in the shop sell him his bike, he realized that "Customer Communication" wasn't just a clothing strategy. So in 2003 he formed The Mann Group to provide retail consulting services to retailers in active lifestyle industries.

David Wechsler

An accomplished "hands-on" consultant and advisor with over 30 years of demonstrated success in leading public & private companies, organizations and management teams. David has a proven history of generating positive financial results for owners and investors through measurement and analysis, strategy and effective management process. He is committed to helping his clients build a positive company culture and an extraordinary customer experience.

David founded Compass Retail Group in early 2010, to provide independent and multi-unit retail with the "science behind the art" of retailing. He gets profound results by leveraging his relationship with Management One, the nation's leading merchandise planner and retail analytics firm… and capitalizing on his many years of experience in retail management, consulting, and development.

David is an avid cyclist and has a profound passion for working with shop owners to tackle the many challenges they face managing their two most important assets….people and inventory. Having spent many years living in two of the bicycling "meccas"…Marin County, CA and Boulder County, CO….David has had broad exposure to the bicycling culture and developed a keen understanding of the business through his relationships with builders, manufacturers reps, owners and investors.

Patrick Schwerdtfeger

Patrick Schwerdtfeger is a regular speaker for Bloomberg TV and has spoken about business trends, modern entrepreneurship and the social media revolution at conferences around the world. Recently, Patrick spoke about "Learned Intuition" at the Tedx Sacramento event. Patrick's past books include Webify Your Business: Internet Marketing Secrets for the Self Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the NY Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Business Week, The Associated Press, Money Magazine and Forbes, among others.