Building Better Leaders: From K2 to Covert Ops and Corporate America
The greatest challenge facing our generation of leaders resides in transforming the behaviors of our team. Chris Warner uses his climbs of K2 and Everest as a cast study, teaching the importance of behaviors to drive results. Do you want to build an enduring, great company? Come learn the strategies that Chris teaches leaders at Wharton, Fortune 500 companies, and U.S. covert ops teams. You will leave this session with an understanding of the cost to your company for poor performing team members; the behavioral dangers that teams often face; the psychological needs that members expect from the team; and how you can simply evaluate everyone on your team for better results. This is a dramatic, multimedia presentation (using Emmy-nominated footage) that builds better leaders.
There's nothing quite like a great opening line of a story -- the hook that gets you in and invested. Your shop has to learn to have that hook (and it isn't price) and show your customers and community how they fit into your store's story. With all of the talk about online purchasing becoming the norm and independent retailers losing business to volume resellers with no pricing integrity, story is how you compete. It's the one thing you have that those online sellers don't, from Amazon and beyond.
Join Erika Napoletano, a plain-spoken brand strategist and self-proclaimed crappy (yet enthusiastic) cyclist who's ridden every surface from a velodrome to ski lifts in full body armor with a heavy bike in tow. She'll kick off this year's Summit with a rousing, humorous, and no-hold-barred look at what it takes to succeed with your customers in today's business climate. Discover the power of storytelling and what your successful industry compadres don't want you to know. You'll leave with better questions to ask of your business, community, and customers and start thinking of yourself as a storyteller and business owner who happens to ride bikes when you're not at "the office." Change your bottom line by changing your opening line.
Increase Your Local Online Visibility
Did you know that 73% of all online activity is related to local content? Are you interacting with the 82% of online searchers that follow up with a visit or call to the local merchant? Are you positioned to take advantage of the 61% of local searches that result in a purchase? seOverflow has performed a comprehensive competitive analysis of the most visible bike shops website across 10 major markets. Their findings are specific, with immediately actionable advice to help increase your shop's presence on Google and other search engines. Find out exactly what your competitors are doing to gain market share and how you can grab your piece of the pie.
Selling with Female Appeal & Delivering Great Customer Service
Women are the engine of the global economy and buy nearly 80% of all consumer products. They hold the purse strings, and when they've got a tight grip on them as they do now, businesses must be shrewder than ever to win them over. In this session, attending IBD's will learn how women make purchasing decisions and respond to sales pitches and retail environments. Participants will learn female-focused techniques to help increase closing rates, and how to implement customer-service policies and techniques with female appeal.
NBDA’s P2 Group Is Back – The Profitability Simulator
A Panel of the Nation's Leading Retailers, Moderated by Dan Mann
The highly rated session (P2 Group) is back at The IBD Summit – but with a twist! Come prepared to talk and share numbers with a group of non-competitive retailers. You will collaborate on solving issues affecting the bike industry. Do you want to know the top 5% of retailers in the industry's GMROI numbers? Do you want to know where you fall amongst your peers when it comes to EBITA? This session will not only break the numbers down for you, but you will be able to compare your numbers with your group, learn from the numbers, and walk away with a plan to be the best in the bike industry.
Merchandise Planning For Success
It's no secret that merchandise planning plays a key role in the success of any retail business – especially if your business is seasonal. David will explain the key elements to develop a solid merchandise plan, and will present some real world examples- both in and outside of the bike industry – to help your business stay on track with the management of your inventory.
Do you have analysis paralysis? Ever feel like your ideas are just stuck? Tired of "decision by committee"? Get those ideas out of your head and into the wild. Ideas thrive when they're outside, just like you! You'll walk away from this workshop with tools, ideas and thoughts to make sh*t happen – in your life and in your business. Bring your number one challenge with you – and be sure you can state it in one minute or less. You've never worked like this before, and once you have, you'll change the way you work…forever. Uncage your concepts and experience how it feels when there's no limit to what you can accomplish in a shorter amount of time than you ever imagined possible.
|| Cultivating Greatness
Are you frustrated with your employees? Do you struggle with high turnover? How can you cultivate greatness within your team? Patrick will present case histories from retail businesses in the bike industry and beyond, and will discuss the "new science of management" - alongside some stunning statistics that are sure to send you back to your stores with the tools to cultivate greatness among your employees.