Our Partners

PeopleForBikes is the leading movement to improve bicycling in the U.S. By collaborating with millions of individual riders, businesses, community leaders, and elected officials, they unite Americans to boost bicycling on a national level for results that can be seen locally. Ultimately, this means more people biking, more often. That's good for our communities and good for your business.

Whether you are a bicycle retailer or a retailer that simply loves bikes, they need local pro-bike businesses to join as PeopleForBikes Retailers. Hundreds of local bike shops across the U.S. have already joined. Their movement wouldn't be where it is today without them.

When you sign up to become a PeopleForBikes Retailer, they'll mail you a free kit with materials for spreading the word about PeopleForBikes by doing the following:

(1) Asking your customers to join PFB
(2) Asking your customers to donate to PFB by rounding up their purchase to the next dollar
(3) Including PFB in your marketing: emails, social media, shop team jerseys, etc.

In return, we'll point our members your way and help promote key PFB-related events at your business.

If you would like to learn more about the PeopleForBikes Retailer Program or to sign up to be a PeopleForBikes Retailer, please click here.


The NBDA is a non-profit association promoting the interests of every specialty bicycle retailer in the United States. Each dollar raised goes towards funding member programs, and every program is approved by an active, elected volunteer board of directors comprised of specialty bicycle retailers. The NBDA mission is to "strengthen the specialty bicycle retailer," and its vision is "leading bicycle retail to excellence." To support these efforts, the NBDA publishes Bicycle Retailer And Industry News, the industry’s leading journal for the bicycle trade, the NBDA Outspokin’ Newsletter, produces NBDA Super Seminars, and offers many programs and initiatives to assist bicycle dealers to become excellent in their businesses. For more information about the NBDA, visit www.nbda.com.